Paris. Emotion, achievement… and a reminder of why we do what we do.

Synergy Link Consulting was proud to be in Paris to support The Sporting Club team as they completed the final leg of the London2Paris challenge – tired, emotional, a little bruised… and very ready for a well-earned cold beer.

Over 200 riders tackled the route from Greenwich to Paris across four gruelling days – with relentless weather and aching legs no match for their determination. Together, their efforts raised over £426,000 for Cure Leukaemia.

It was a privilege to witness the finish line moment: raw emotion, real connection, and an extraordinary sense of purpose.

Synergy Link attended alongside The Sporting Club’s very own Emma Brassington, cheering in team members including Ian Stafford, Mark Howarth, Rob Sutherland and Bruno Welch, to name just a few.

But this trip was also about something deeper.

Beyond the cycling and celebrations, we had the opportunity to connect with clients and partners – not just across a meeting table, but over great food, good wine, and meaningful conversation.

Because real partnership happens in moments like these.
When the agenda slips away.
When laughter breaks the ice.
When new ideas are sparked over a shared bottle – not a scheduled call.
At Synergy Link, we don’t just build partnerships. We live them.

And Paris reminded us why that makes all the difference.

To The Sporting Club, Cure Leukaemia, and every business and individual we shared the road and the table with: thank you. We’ll see you again soon.

Think. Plan. Execute.